Michael Jackon features in Pepsi's new campaign celebrating singer's Bad album on BrowseBiography

Famous Figures

Michael Jackon features in Pepsi's new campaign celebrating singer's Bad album

One billion soda cans featuring Jackson's silhouette will be sold around the world, Pepsi said. China will get the first batch, launching Saturday, May 5th .

The worldwide famous beverage company PepsiCo is devoted to Pop Legend Michael Jackson as it was recently announced the new campaign which includes MJ's image. PepsiCo Inc. is pairing with Sony Music and Jackson's estate to roll out an exclusive campaign pegged to the 25th anniversary of the performer's multi-platinum "Bad" album and tour.

One billion soda cans featuring Jackson's silhouette will be sold around the world, Pepsi said. China will get the first batch, launching Saturday. Later this month, special-edition 16-ounce cans will be available in the U.S., followed by rollouts in other parts of Asia, South America and Europe.

John Branca and John McClain, co-executors of MJ's estate, also weighed in on the partnership, "We are thrilled to bring Michael and Pepsi back together, as they were in 1988, to celebrate the 25th anniversary of the 'BAD' album and tour and to put Michael on one billion Pepsi cans - perhaps a Guinness record." They added, "We're excited to see it all come to life." "This unique global partnership, around such a legendary music milestone, invites Pepsi fans from around the world to experience Michael Jackson's music in an engaging and very NOW kind of way - it's a model example of how Pepsi's 'Live for Now' campaign can manifest itself in a way that resonates the world over," said Brad Jakeman, president, Global Enjoyment Brands, and chief creative officer, PepsiCo Global Beverages Group in the press release.

The Pepsi campaign will also feature merchandise, such as jackets inspired by the original "Bad" tour, new mixes of music from the album and chances to win tickets to performances of Cirque du Soleil's "Michael Jackson: The Immortal World Tour" show.

Last month, Pepsi announced the launch of a massive global branding campaign that it's calling "Live for Now." The first round of ads, featuring pop celebrity Nicki Minaj, will start appearing Monday.

The company, which also owns brands such as Tropicana, Gatorade and Frito-Lay, said this year that it would lay off 8,700 employees through 2014. Beverage sales in the key North American market have been sliding.

Pepsi also said it plans to boost its advertising and marketing budget by as much as $600 million this year.


 
Please read our privacy policy. Page generated in 0.005s