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Harajuku Mini collection by Gwen Stefani goes onsale Saturday, May 5
According to singer's previous states, her sons are responsible for her succes in fashion. Some days, running Kingston, 6, and Zuma, 4, back and forth to school, doing homework and tucking them into bed seems to take up the biggest part of her day.
No Doubt front-woman Gwen Stefani's pieces from her latest children's line Harajuku Mini go onsale on Target tomorrow, May 5th. According to singer's previous states, her sons are responsible for her succes in fashion. Some days, running Kingston, 6, and Zuma, 4, back and forth to school, doing homework and tucking them into bed seems to take up the biggest part of her day.
"I like to be with them whenever I can, of course," the 42-year-old singer-designer says.
Her mother was very hands-on, and Stefani says that's what she's striving to do. Some of her favorite memories include wearing Holly Hobbie bonnets and velvet dresses with lace collars that her mother made for her.
"Growing up, I had a really amazing mom who was really creative. She made stuff for every holiday, and I learned how to sew. ... She has really good style — and I feel like my parents let me be creative — but they'd always check my skirt length," Stefani says. "They were strict."
Stefani has been designing her LAMB line for women for nine years, so, she says, this collaboration on a children's line came pretty easily because she knows the design and manufacturing process, has more ideas than she knows what to do with, and has learned to edit herself for a clear, consumer-friendly message.
"When I first started this line, I thought it was going to be for under 5, but Target wanted me to do the bigger girls, which is a really strange age," she says. "They're so inspired by things they see, trying to find themselves, expressing themselves, they're influenced by friends, what they see on TV and the Internet. I thought it sounded like a big job but I've gotten into it."
The clothes, available in stores Monday, May are a mix of the girlie frills and masculine silhouettes that Stefani says are staples of her own wardrobe.
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added on Monday 24th July 2023