Mathias Lauridsen life and biography

Mathias Lauridsen is a Danish model from Copenhagen, Denmark and has been featured in numerous ad campaigns including Jil Sander, Gucci, Hugo Boss, Lacoste and Hermès.

Agencies:

New York New York Model Management
Paris Ford Europe
Hamburg Kult Agency
Copenhagen Scoop
Gothenburg Avenue Modeller

He was discovered in 2003 and is currently signed with Ford Models in Paris, New York Model Management and Scoop in Copenhagen. He is considered to be one of the best male models, and has landed many lucrative contracts, for example the Gucci Pour Homme II fragrance. His runway credentials include opening shows for Hermès, Belstaff, Jill Stuart and closing for both Valentino and John Galliano.

He has appeared in editorials for L'Uomo Vogue, Vogue Paris, Numéro Homme, GQ and Details. The photographers he has worked with include Karl Lagerfeld and Richard Avedon. Avedon photographed Lauridsen for a Hermes ad editorial in 2004 that proved to be one of the photographers last works.

Career Highlights:

2003:
- Debuts at Lacoste, Marc by Marc Jacobs, and Miu Miu spring shows in New York and Paris

2004:
- Becomes the face of Dior Homme, sparking a booking frenzy
- Signs contract with ck by Calvin Klein
- Appears in Numéro Homme editorial with James Rousseau, photographed by Karl Lagerfeld
- Face of Jil Sander fall ad campaign
- Legendary photographer Richard Avedon photographs Lauridsen for Hermès
- Appears in French Vogue editorial, photographed by Mikael Jansson

2005:
- Appears in Details editorial
- Lands a L'Uomo Vogue editorial

2006:
- Signs fragrance contract with Paul Smith Story cologne
- Opens the fall Hermès show in Paris
- Featured in Details editorial photographed by Pierre Bailly
- Returns as the face of Hermès, alongside Gemma Ward and Stella Tennant
- Renews contract with ck by Calvin Klein for spring
- Appears in German GQ editorial
- Signs fragrance contract with Gucci Pour Homme II
- Closes the spring Valentino show in Paris
- Appears in Lacoste fall ad campaign
- Appears in the fall issue of Italian GQ

2007:
- Craig McDean photographs Lauridsen for Gucci
- Opens and closes the fall Belstaff show in Milan, also closes for Hermès
- Appears in Burberry Black Label spring ad campaign
- Mario Testino photographs Lauridsen for Hugo Boss with Catherine McNeil
- Closes the spring John Galliano show in Paris
- Face of Costume National fall ad campaign

2008:
- Renews contract with Hugo Boss
- Becomes the face of Givenchy
- Opens the fall Missoni show in Milan
- Appears in the spring issue of Numéro Homme, photographed by Liz Collins
- Steven Meisel photographs Lauridsen for Missoni alongside Iselin Steiro and Kinga Razjak
- Closes the spring Missoni show in Milan

2009:
- Karl Lagerfeld photographs Lauridsen for the summer issue of V Man
- Camilla Akrans photographs Lauridesen for the fall issue of Numéro Homme

2010:
- Benjamin Alexander Huseby photographs Lauridsen for the spring issue of V Man
- Appears in a soccer-inspired editorial for the summer issue of V Man, photographed by Klaus Thymann
- Models for the spring Diesel ad campaign
- Appears in Italian Vogue editorial, alongside Freja Beha, photographed by Steven Meisel
- Walks the spring Michael Kors show in New York

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